Retailers all over the United States and Canada are taking advantage of Mann University. By hosting a Mann University in your local area you allow all your managers and dedicated staff to be trained at one time and have the option to support the other local specialty shops in your community. As retailers are struggling, bringing like minded and career oriented staff together to become stronger is one of the ways of the future for specialty retail. If you are interested please contact us today.
Trust. It’s a tricky noun, one that we have difficulty with as a society, and one that’s particularly and noticeably absent in the world of retail. Manufacturers don’t trust retailers and retailers don’t trust manufacturers, despite the fact that we work together on a daily basis. That shaky foundation of trust is what makes the reality of brick and mortar storefronts a possibility; it’s the basis for all of our business transactions, yet we rarely intentionally fortify it.
Manufacturers are beginning to understand to throw money at a marketing event is not building the trust that is need for further relationships. To stand out as a brand is to invest in a long term relationship with specialty retailers and train their staff. From Brooks to Saucouny to Far Bank to Shimano to ADIDAS and many other brands who are taking a different approach. Their marketing dollars have been focused on training through Mann University. If you would like to know more please contact us today.